How Can Your Business Benefit from Crypto's 1 Billion Users?

Crypto has become a universal language of commerce. Your local business can now reach a global audience without the usual hurdles of international transactions.

As of 2024, there are about 580 million crypto users worldwide. Experts expect this number to double by 2025, reaching one billion users. That's nearly one in every eight people globally.

But why are crypto users growing so fast? And what does it mean for your business? Let's explore the key factors driving this rapid growth and what they mean for your business.

1. The fluctuating nature of crypto markets

Crypto markets have ups and downs. Each upswing brings a wave of new users. When prices rise, media coverage increases, making more and more people curious about crypto.

Besides, FOMO is real. As more people invest in crypto, others don't want to be left behind. This creates a snowball effect, which leads to a flood of new users entering the crypto market. 

2. Easier access and mainstream adoption

Buying and using crypto is getting simpler every day. For instance, the TON & USDT partnership now allows 900 million Telegram users to easily use crypto. This kind of integration makes crypto accessible to millions overnight.

Remember when using PayPal seemed modern? Now major companies like Tesla, Microsoft, and even Starbucks are adopting crypto. When big names get involved, it gives others confidence to try it too.

3. Protection against financial risks

In uncertain times, some see crypto as a way to protect their money. This is especially true in countries with unstable economies.

For example, Venezuela – where inflation has soared – crypto has become a lifeline. It's giving people without access to traditional banking a way to participate in the global economy and protect their savings. 

4. Generational shift towards using crypto 

A recent survey found that 43% of millennials trust crypto exchanges more than the stock market. Millennials and Gen Z are leading this shift. 

Besides, perks like faster transactions, lower fees, and user-friendly interfaces are making crypto accessible to a wider audience. It's no longer limited to tech enthusiasts.

What does this mean for your business?

Adopting crypto can boost your revenue. It attracts more customers and makes transactions smoother. Early adopters in your industry could see massive returns.

The benefits are numerous. Here are some of the ways your business could profit from crypto.

1. Reach customers globally

Crypto breaks down payment barriers. You can easily serve customers from any country without worrying about exchange rates or international banking fees. 

You won’t wait days for international payments to clear. Crypto transactions are typically faster and don't stop for weekends or holidays.

2. Smart contracts

These self-executing contracts with the terms directly written into code can automate many business processes.

For example, a manufacturer could set up a smart contract that automatically releases payment to a supplier when sensors confirm the goods have been delivered. This reduces paperwork, speeds up transactions, and increases trust between parties.

3. Tokenized rewards

Instead of traditional points, businesses can offer their own crypto tokens as rewards. These tokens can have real-world value and be traded on exchanges, making them more appealing to customers.

For example, the open-source web browser Brave rewards users with Basic Attention Tokens (BAT) for viewing ads. These tokens can then be used to tip content creators or exchanged for other cryptocurrencies.

It’s time to grow your revenue with crypto 

With millions already using crypto and more joining every day, the question isn't if your business should accept crypto, but when. Getting started now can give you a big advantage over your competitors.

UniSub makes it easy to tap into this growing market. With just a few clicks, you can start accepting crypto payments without worrying about the technical details or security—UniSub handles it all for you.

You can keep your current payment methods too. By offering crypto alongside credit cards and PayPal, you give your customers more choices.

Ready to boost your income with crypto? Schedule a demo with us today to see how simple it can be.