How to Get More Subscriptions with the Right Payment Method
As a creator or startup owner, you're always on the hunt for new ways to monetize your business – and it’s not easy.
Getting people to support you every month can be a real challenge, even if you have loyal fans.
The traditional ways of monetization – like one-time donations or PayPal/Patreon subscriptions – don't always work for everyone.
Having diverse payment options can significantly impact your business success. For many, that preferred option is crypto.
Match payment methods to your audience
Knowing what your fans like can make a huge difference in your subscription income. It's pretty simple: give people a way to pay that feels natural to them, and they're more likely to subscribe.
Let's look at a real example to see how this works.
Our customer Alex hosts the OOO web3 marketing podcast. Her listeners are big on crypto, so she wanted to use that for her subscriptions. But she couldn't figure out how – until she found UniSub.
We helped Alex set up recurring crypto subscriptions. Now her fans can pay $5/month straight from their crypto wallets.
The results were impressive. Alex started making money right away. She could stop stressing about cash and focus on making great podcasts for her fans.
But it didn't stop there.
One of Alex's listeners loved the system so much, they became a UniSub customer too. That’s what happens when you offer the right payment method to the right crowd..
The growing importance of crypto payments
There's never enough payment options when it comes to satisfying diverse customer preferences.
More and more customers are shopping online, and their payment habits are changing. A study by Paysafe involving 11,000 consumers across Europe and the Americas shows that 44% have altered their payment habits.
The majority are now opting for payment methods that allow for better tracking of their spending, indicating a desire for more control over financial management.
By adding crypto to the mix, you're opening doors to a new customer base. Consider these benefits:
1. Speak your audience’s language
If your fans are into cryptocurrency, accepting crypto payments makes sense.
By offering them the ability to support you with the digital assets they know and love, you're building a stronger connection.
It shows that you understand and value their interests, which can lead to increased loyalty and engagement.
2. Steady cash flow
Crypto subscriptions allow your supporters to set up recurring payments that automatically transfer funds from their digital wallets to your account.
While traditional recurring payments offer similar benefits, crypto transactions often process faster and can be more resistant to payment failures due to insufficient funds or expired cards.
3. Lower fees, more savings
Traditional payment processors can eat into your margins with high fees. The decentralized nature of cryptocurrency transactions, on the other hand, will significantly lower processing costs.
This means more of the funds raised can go directly towards fueling your business or creative endeavors.
4. Freedom from restrictions
Crypto payments give you and your fans more freedom. They're not controlled by third parties, so your support can't be easily blocked or restricted.
This means your audience can back your work without worrying about censorship or content moderation. Crypto transactions are verified by a decentralized network rather than a central authority, making them less susceptible to arbitrary restrictions.
Besides, crypto works globally. You can easily accept payments from fans anywhere in the world without worrying about currency conversion fees.
Grow your revenue and user base with recurring crypto payments
UniSub helps you set up easy crypto payments from your fans. Customers pay in their preferred currency, you get steady income – it’s a win-win.
Ready to upgrade your creator business? We’ll show you how to set up crypto subscriptions in just a few clicks, even if you're new to cryptocurrency. Schedule a demo to see how simple it is.